
The proceedings of the Dubai Global Convention 2012 concluded on Thursday, April 26, 2012, which ran for 2 days and included the presentation of the Golden Peacock Awards for CSR and Philanthropy. The presentation was held on the sidelines of the 7th International Conference on Social Responsibility, organized by the Institute of Directors-India (IOD) in association with Dubai Quality Group (DQG). The awards ceremony took place on Wednesday, April 25, 2012, at the InterContinental hotel, Dubai Festival City.
H.E. Juma Al Majid, Founder and Chairman of Juma Al Majid Group of Companies, and H.E. Eng. Fatima Obaid Al Jaber, COO of Al Jaber Group and Chairperson of the Executive Board of Abu Dhabi Business Women Council, were conferred the IOD ‘Distinguished Fellow’ Award, which is IOD’s highest accolade. Distinguished Fellow Awards are awarded annually to members who have sustained a prominent and distinguished career as a director; or who have given outstanding participation and services to the IOD, or eminent or special contributions to the community or business and amongst the earlier recipients was Former President Abdul Kalam of India.
The Golden Peacock Awards for CSR & Philanthropy for 2012 were presented by H.E. Mr Juma Al Majid, Justice M. N. Venkatachaliah, Chairman of the IOD Advisory Council and former Chief Justice of Supreme Court of India , Mr. Saleh Janeeh, DQG Chairman , Lt Gen JS.Ahluwalia , President of IOD and Dr. Abdul Rahman Al-Awar , Director General of Federal Authority for Human Resources , Abu Dhabi. There were 2 categories of Golden Peacock Awards – 24 Organizations from various sectors of Indian industries from Steel, Banking , Pharmaceuticals , IT , BPO , Oil & Gas , Energy , Insurance and Social Sectors received the National awards and included among others – DP World , Dubai ; State Bank of India , Muthoot Group ,Cairn India , Max India Foundations ,Vodafone , Schneider Corporation , NTPC , ICICI Lombard , Samsung , Reliance , Jindal Steel , Natco Pharma , Mazagaon Dock , Lanco Infratech , Marg Limited, Tata Interactive.
Global Peacock Awards were also conferred on International companies – San Disk Corporation, USA; Doha Bank, Qatar; Avea, Turkey; & WNS Global Services, India. Mr. Saleh Janeeh said that the fact that Dubai hosts and organizes this global motivational annual award was very important for the practise and future of business in the UAE. He pointed out the importance of the Golden Peacock Award for CSR and Philanthropy, which, he said, raises the prospects of ambition and creativity, and provides businesspersons with the opportunity to examine carefully and benefit from the experience, expertise and potential of the winners. The meet focuses on the most important features of professional, commercial and economic excellence from the pointing of view of improving social responsibility, he added. He said it was everyone’s duty in the business world to bring forward best practices in all aspects of life, since business is no longer separated from other affairs of life.
As per Justice Venkatchalliah, Chairman of the IOD Advisory Council and former Chief Justice of Supreme Court of India, that the announcement of the Golden Peacock Awards through the 7th International Conference on Social Responsibility hosted by IOD & DQG in Dubai, comes in the context of honouring the efforts of companies, organizations and individuals in the UAE, at both trade and economic levels and in social responsibility and philanthropy aspects. He noted that an award of this size and international rank adds to the ambition of companies and organizations in the UAE, and infuses a heightened spirit of competition and innovation.

The award, seeks to promote these features in service of supreme social qualities and are confident that the winners of this award deserve this honour, and many others as well deserve it. It is also deserved by those who pay importance to the social aspect in their various businesses and initiatives, he said, mentioning that future years will see more of this important and critical feature coming to the fore. The Golden Peacock Awards are now regarded as the holy grail of corporate excellence awards in quality, corporate governance, corporate social responsibility, innovation, training, environment management, ecological and business leadership. They provide not only worldwide recognition and prestige, but also provide a competitive advantage in driving business in a tumultuous world. The awards are in two categories: National Awards and Global Awards. The National Annual Awards are: the Golden Peacock Environment Management Award (GPEMA), the Golden Peacock Eco-Innovation Award (GPEIA), the Golden Peacock Occupational Health and Safety Award (GPOHSA), the Golden Peacock HR Excellence Award (GPHREA), the Golden Peacock Award for Excellence in Corporate Governance (GPAEGG), the Golden Peacock Innovation Management Award (GPIMA), the Golden Peacock Award for Climate Security (GPACS), the Golden Peacock Award for Sustainability (GPAS), the Golden Peacock National Quality Award (GPNQA), the Golden Peacock National Training Award (GPNTA), the Golden Peacock Innovative Product/Service Award (GPIPSA), and the Golden Peacock Award for Corporate Social Responsibility (GPACSR). The Global Annual Awards are: the Golden Peacock Global Award for Excellence in Corporate Governance (GPGAECG), the Golden Peacock Global Award for Corporate Social Responsibility (GPGACSR), and the Golden Peacock Global Award for Sustainability (GPGAS).
The Golden Peacock Award is the only award which has meticulously defined and transparent selection process and is determined by a highly detailed and independent assessment process. Among other things, it builds brand equity. Award winners are eligible to use the Golden Peacock Award logo for one year on all promotional literature. It gives worldwide recognition and preparing for it helps to inspire and align the entire workforce in an organization. Applying for it rapidly accelerates the pace of improvement in business management systems, and even if one does not win the award, the feedback from the self-assessment criteria gives a detailed input to the strategic planning process and helps in achieving world-class status. Public and private sector units, NGOs, self-accounting institutions and business units, research organizations, government, manufacturing or service sectors, are eligible to apply for the award. Leadership awards are determined through nomination only. All entries are treated in strict confidence and the entire evaluation process is totally confidential.
The panel of judges consists of the Global Chairman Dr. Ola Ullsten, former Prime Minister of Sweden; the National Chairman Justice P. N. Bhagwati, former Chief Justice Supreme Court of India; Vice Chairman Lt. Gen. Surinder Nath, PVSM, AVSM (retd.), former Chairman, UPSC, and the Director General is Dr. A. N. Saksena, former Financial Advisor for Ministry of Petroleum & Natural Gas, Government of India.