Satyavir Singh chronicles the emergence of Noida as a media hub in the recent years.
Today in every city, development is at its full pace be it a smaller one or the bigger one. Noida is the visible example of this development. Noida (New Okhla Industrial Development Authority) came into administrative existence on April 17, 1976.
After 36 years of its birth the city has changed its face from an undeveloped land to a developed IT Hub. But this success story has added one more chapter in its book. Yes, we are talking about the city’s development in the Media& Entertainment Sector. Locations of Noida are now captured by the film makers and screened on the silver screen. The latest example of this is the ‘Fortis Hospital’ in the movie ‘3 Idiots’.
Movie is not the only face of media; news channels are also taking Noida as their root place. This Media & Entertainment Industry has given Noida a new glory. Today every news channel is focusing on Noida. There are a lot many reasons for this. Let’s try to figure out all by one by one…..
Noida is no longer an unknown place for people. Today developments are at its full pace to meet the need of upcoming opportunity for the city. Yes we are talking about CWG 2010. This year Delhi gets the opportunity to host the grand event. This mega event puts Delhi at bull eye and due to Noida’s proximity to New Delhi makes Noida a beneficial target for the News Channels. It is just 20kmSouth-East of New Delhi.
Every single step for CWG needs to be recorded; this mega event forces media houses to stretch their arms and keeps an eye on Delhi- day and night. This need turns Noida to welcome media at its fullest. Noida has always been an ‘adda’ for reporters. There is not just a single reason to understand this. This could easily be figured out by closely observing Noida and its nearby places…..
Delhi, the heart of India and the favorite place for the people round the globe to live in. As Delhi is not only the place for fashion and nightlife but also a political hub of India. Delhi is the base of all the policies, changes, rules in our country. These highlights make this place always a burning spot. This sensation of heat attracts the watchdogs of our society i.e. ‘Media’.
Noida is the fastest growing hub of all sectors that helps in strengthening economic development of the place. With the great boom in media industry in India, Noida stands the cause to be the favorite of all media and entertainment channels. This fact needs no proof because of Sec. 16 where the famous focal point of media and entertainment houses is… i.e. “Film city”. ‘
Film City’, which lies in the core of Noida, has the studios of all exponent News Channels like: Zee News, NDTV, TV Today Group, IBN, CNBC. Not only this, Noida is also the base for famous music company T. Series. This two decades old Film City has featured large number of films both for Bollywood cinema and regional films made in Hindi, Bengali, Bhojpuri, Bengali, Punjabi and other Indian languages.
Owing to its (Film City) proximity with Doordarshan and with a large number of other private channels that are located in and around Delhi NCR, Film City (Noida) has become the preferable choice for T.V. serials, news, short films and other programs for various channels.
Noida is also a gateway to its twin brother ‘Greater Noida’, nearby Ghaziabad, Gurgaon, Faridabad. These places have already marked themselves as a place dear to MNCs. Any small or big story from these places can be recorded with the studios of Film City. As a huge range of features, news, political being shot there, made Film City an attractive host for politicians, celebrities and government officials.
Media is not only limited with News and Movies. Radio and Newspapers equally plays an important role in strengthening the power of Media. Every leading paper has its head office in Noida. This increases the opportunities for Noida to grab the position of the favorite ‘Media City’.
Talking about Radio, this is such a vibrant tool in today’s era that everyone is an edict of it. The best part of radio is its portability and way of presentation. It reaches to a huge mass without the barrier of border.
All these tools of media make media a nuclear weapon, which is always used for the benefit of society. Now taking Noida as a hub of these weapons then we can surely say that it is a targeted spot for its shooters, be it a News guy, Radio Guy or the Movie Makers….
In this age of competition, everyone wants to be first. This enthusiasm is equally there in media industry. This glamorous field costs a lot of sweat and hard work, everything that looks great in front of the camera, is not just every one’s cup of tea, a team of talented people is behind that. This urge of winning the race forces media people to be a part every news, be it from small town of from a metro city.
Noida being a Media Hub helps this city to get a better infra in a planned way, with in no time. This media centric city not only attracts media but also the students of various places. This gives students a great opportunity to opt media as their career. Hence for this various institutes are opened, for developing future media personalities. Noida is home to everyone those who want to be a part of it. This is the biggest reason why a huge number of media aspirants are appearing in the city to make this hard working glamorous field as a part of their life and source of their development.
