As good emerges victorious over evil and Ravana is consigned to the flames by Lord Rama on Dushhera on October 6, another victory for Punjab’s industry takes shape the very next day as CII’s Destination Punjab is inaugurated at Amritsar on October 7. The 4 day Expo, being held in association with the Government of Punjab, is a unique platform created for the business world to interact and forge partnerships and bring forth newer investments and entrepreneurship opportunities for the future in Punjab.
Destination Punjab will benefit the key sectors like Farm Equipments, implements and machinery; Textile and textile machinery; engineering goods; auto and machine tools, leather and sports goods and tourist and hospitality. It will aim at providing momentum to the industrial success of Punjab and the event also highlights the extensive B2G interactive and participative session and knowledge events.
“The state of Punjab has huge potential for growth, but needs to be properly branded. The need of the hour is aggressive planning, stated Ms Kamna Raj Aggarwala, Chairperson, CII Punjab State while detailing on about the event at a press conference in Amritsar. Destination Punjab can be considered a proactive step towards branding Punjab and to fetch more investments into the state. “Especially for MSME, which forms the backbone of the state, it is a great platform for showcasing their strength and benefitting from visiting delegations and corporate clientele,” she stated.
According to Mr Suneet Kochhar, Chairman, CII Amritsar Zonal Council, ‘CII’s prestigious events have always created an investment platform for the state, be it our Industrial Expo at Haridwar, Agrotech at Chandigarh or Ceraglass at Jaipur. With knowledge events like buyer seller meet, vendor development programs and focused sectoral discussions, CII is confident that Destination Punjab will promote the interest of the industry and state in a composite manner”. We will also be coming out with 100 success stories on entrepreneurs of Punjab.
Talking about the other facets of Destination Punjab, Ms Kamna told “Besides the business part, we have also created a platform for the artists of Punjab to nurture, sustain and promote the Punjabi culture”. Looking determined, she remarked “Our motive is to put Punjab on the national and international circuit, businesswise and culture wise”
“Aptly being organized by CII at Amritsar, which apart from having its religious importance is also going to become the gateway of Punjab soon, I see Destination Punjab as an opportunity to explore emerging possibilities and provide the thrust to the industrious success of Punjab”, – Mr Rajat Agarwal, Deputy Commissioner, Amritsar
A great start to a great festive season, Destination Punjab is all set to bring in cheer to industry in Punjab!
