Time has come to raise a toast to Indian celluloid that's a century-old. It's a moment of great national pride and glory for all cinema lovers. Significantly, completion of 10 decades of movies is creating a buzz in the land of cineastes.

Satyameva Jayate went on air today and the cyber world is full of comments about the pros and cons of doing such a show, its format, its timing, its tone and delivery etc. I thought I would focus on the intent of the show and see what does it mean for us as Indians to do a show about our issues?

For as long as I can remember the underbelly of India has been the domain of foreign documentaries, foreign journalists at times enamored by the India is so poor and so exotic routine. I don't mean it as a derogatory remark about the quality of research done by foreigners. I am only saying we have by and large looked at ourselves from the lens of others.

With the American economy still stuttering and eurozone is in deep fiscal distress, the centre of gravity of global power and business is shifting eastward towards Asia. Here, there is, in varying degrees, growth and prospect of more growth. More importantly, there is hope, something which is in short supply, in many parts of the rest of the world.

The recent trends and issues in global economy are marked by a few highlights: decline or stagnancy in the growth-rates of most developed economies, rise of BRICKS nations, Euro Zone crisis, failure of several banks and financial institutions, Occupy Movement in several Western Cities against 'corporate greed', decline in ecological standards globally, natural catastrophes hitting all too frequently, rise of global terrorism taking a huge economic toll, militarization in Western economies to artificially pump in demand into their sagging growth-rates, high unemployment rates world-over even in the developed nations, demand for clean energy and fuel, and a clear movement towards a alternative green life-style.

CSR as reflected in mainstream Media

Reflection of CSR in particular and development issues in general in mainstream media in developed and developing nations has been of low in general, except on certain days (like World Health Day or World Environment Day). There are very few exceptions and far in between. Programs like Living on the Edge in Star Channel once are very few. Specific dedicated pages in newspapers (general or business) or a CSR program every week in a business channel is still not the reality in UK or India, USA or UAE. While business media has grown several times in all forms, reflection of CSR has not.

Innovation is something that every organization needs today. This need is doubly assured for the domain of media, communication and entertainment. No content of media or its delivery etc can survive with the audiences without constant innovations.

Major innovations in contemporary media hover around CONVERGENCE in every sphere of media functioning: consumption, ownership, content creation, marketing and delivery.

When Shashi Tharoor, the Congress Member of Parliament called the NRI's as the National Reserves of India while coordinating the panel discussion on Partnering for Prosperity at the Pravasi Bharatiya Divas 2012 held at Jaipur, he managed to have an emotional connect with the NRI audience who gave him an applause. "We consider NRIs as National Reserve of India and this is the reason we invite you to come and invest in India which holds tremendous investment opportunities in the sectors of education, healthcare and infrastructure. There could be some operational challenges, but these are the areas we look forward to for your vision, technology & innovation, and way of doing things that can help build better India",Tharoor said.